It is necessary to understand the differences between marketing vs selling for a successful marketing manager. The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer.
According to Prof. A true marketing minded firm tries to create value satisfying goods and services which the consumers will want to buy.
What is offers for sale is determined not by the seller but by the buyers. The contrast between Selling Concept and Marketing Concept —. Marketing Concept — It is a business direction which talks about accomplishing managerial goals by becoming better than others in providing customer satisfaction.
The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer According to Prof. Emphasis : Emphasis is on the product.
What Is The Difference Between Selling Concept And Marketing Concept?
This concept strives to turn products into cash for the business Production : Company manufactures the product first. In this concept, competition is predominantly centered on sales Management : Management is a sales volume oriented.
Stresses : Stresses the needs of the seller. Views : Views business as a good producing process. Technology : Emphasis on staying with existing technology and reducing costs.
Departments : Different departments work as in a highly separate watertight compartments Cost : Cost determines Price. The selling concept has short-term business planning, i. Cost of production forms the basis of determining the price of the product or service.
Customer : Selling views the customer as the last link in business. Emphasis : Emphasis on consumer needs wants. This concept strives to meet customer needs through the product itself. In this concept, the competition is centered on consumer satisfaction. Management : Management is profit oriented. It is related to the directing goods and services towards the mind of consumers. Stresses : Stresses needs and wants of buyers.
Views : Views business as consumer producing process satisfying process. Technology : Emphasis on innovation on every existing technology and reducing every sphere, on providing better costs value to the customer by adopting a superior technology. Departments : All departments of the business integrated manner, the sole purpose being the generation of consumer satisfaction Cost : Consumer determines price, price determines the cost.
There is a long-term business planning in the marketing concept; that concentrates on brand loyalty and high switching cost. The price is determined on the basis of various forces present in the market, i. Customers : Marketing views the customer last link in business as the very purpose of the business. What is Customer Value and how can Companies Deliver it?
Share This Post.In the business glossary, you might have encountered the terms marketing concept and selling concept end number of times. Therefore, the customer is regarded as the king of the market. On the other hand, selling concept stresses on the needs of the seller and so, it is the seller who rules the market. These two are the most misconstrued however there exists a fine line of difference between marketing and selling concept, that lies in their meaning, process, activities, management, outlook and similar other factors.
With this article, an attempt is made to shed light on all the substantial points that differentiate the two, take a read. Basis for Comparison Selling Concept Marketing Concept Meaning Selling concept is a business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organization's product.
Marketing concept is a business orientation which talks about accomplishing organizational goals by becoming better than others in providing customer satisfaction. Associated with Compelling consumer's mind towards goods and services. Directing goods and services towards consumer's mind. It relies on four elements, i.
The concept begins with the specific market, stresses on customer needs, coordinates activities that influence customers and reaps profit by satisfying customers. The notion holds that a firm can attain its objective of profit maximisation, in the long run, by identifying and working on the needs of the current and prospective buyers.
The central idea of marketing concept is to fulfil the needs of the customer, by means of the product. Hence, all the decision was taken by the firm keeping in mind the satisfaction of consumers.
The selling concept holds that if businesses and consumers are left isolated, then the consumers are not going to buy ample products manufactured by the company. The concept can be applied belligerently, in the case of goods are not sought, i. Hence, the consumer wants are induced to buy the products, through aggressive selling and promotional techniques such as advertising, personal selling and sales promotion.
The concept focuses at generating profit by maximising sales. It is true, that marketing concept is relatively wider term than selling concept. On the other hand, marketing concept incorporates a number of activities like identifying the needs of customers, designing and developing the product as per their wants, fixing prices, persuading the buyers to buy the same.
Difference Between Selling Concept and Marketing Concept
I being a teacher of marketing find it very useful. This site is a very good site and also provides us with honest service. May Allah help you for promoting your site.Marketing is the art and process of building, managing and maintain an exchange relationship; where you start with attract the customers, establishing a relationship with them, and finally maintaining it by satisfying their needs.
That customer can be other businesses or the consumers; therefore, marketing can be business to business or business to consumer depending upon the situation. The ultimate function of the marketing is the same, and that is to establish a relationship with customers and satisfy their needs by meeting their demands. For instance, telecommunication companies first attract and convince people to use their calls, messaging and internet packages. Once people start using, then they ask them to rate their service by giving them stars.
The purpose is to create a situation that benefits both parties; customer and the company. The idea of the marketing concept is to anticipate and satisfy the needs and wants of customers better than the competitors.
The marketing concept was originally derived from the book of Adam Smith, Wealth of Nation. It remained unknown to the world until the 21st century. To fully understand the marketing concept, first, we have to understand needs, wants and demands.
There are as many marketing concepts as many businesses running in the world. Some of those concepts exist today and the others have become obsolete. However, there are five core marketing concepts which are as follows. The production concept is one of the earliest marketing concepts where the company focuses on the efficiency of its production processes. It is to produce the products cheaper to make it available to the mass population.
The focus of the production concept is on the quantity, not the quality of the products. Production concept started in the mid of s, and it follows the Says Law.Custom creative writing writer site gb
It states that supply creates demand in the market. The law became popular is because it was at a time when there was no technology and media, and people used to travel less.
Salesman in the shop used to be the only seller, and there were few manufacturers in the market.Math syllabus clayton state university
There used to be a limited variety of products in the market, whatever comes in the market, and then it would have been sold. The companies that follow the product concept, manufacture the product on a mass scale and they make a profit out of the economies of the scale.
When businesses produce low-cost products, then they follow a vast distribution strategy to reach more audiences. By targeting more people, they can increase their productivity by expanding their market.
In the product conceptmarketers do not give any importance to the needs and wants of the customers. Their main focus is to produce more and more product, quantity matters, not the quality.
Customers are usually unsatisfied with the poor quality of the products. The product concept was famous at a time when there was no competition in the market, whatever you bring in the market, people would take it. Ford was the first vehicle company; it started delivering more vehicles in the market.
People bought it because it was the only product available at the time. The focus of the management in this approach is to complete the transaction of sale; they think that their job is done once they sell their product.The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes.
Marketing has been an evolving and ever changing aspect of organizational environment. This evolution has resulted in different concepts in different time periods. The popular concepts were product concept, selling concept, marketing concept and societal marketing concept. The product concept was the earliest which can be traced to late 19th century and the last of the concepts to emerge was the societal marketing concept. After the industrial revolution, innovation became common, and engineering skills grew immensely.
This led to making of machines that were able to produce large quantities that were unseen at that period. So, mass production became a habit of industries. Businesses had to find ways to dispose the excess quantities that were not sold by their own. Firms decided to promote their products extensively and persuade customers for purchase. Selling concept emerged as a result of this. Selling concept believes that customers will not buy enough unless they are pushed to buy.
Still, for certain products, selling concept is being used. Examples are life insurance, retirement plans, and firefighting equipment. The selling concept has its drawbacks. Here, the goal is to sell what they produce than what customer really wants. So, whether customer wants the product is questionable. Therefore, this approach is not suitable for most products at the current time.
The drawbacks of the selling concept lead to new thinking in the business world. With more options and higher disposable income customer had the luxury to choose what they wanted. Also, their demand power increased. Therefore, a question arose in the business community that is — what do customers want. These changes of mindset led to the rise of the marketing concept. Marketing concept can be classified as the collective activity of satisfying customer wants and needs while meeting the organization objectives.Didn't find the answer you were looking for?
Ask a Question. Lily James answered. The Selling Concept and the Marketing Concept are two different concepts of Marketing that related to the evolution of marketing in the world.
The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself.Malcolm x a homemade education thesis
This concept became popular after World War 2. On the other hand, the Marketing Concept is one of the recent concepts in marketing. It holds that a firm must identify the needs of the consumer and then plan, price, promote and distribute its product according ton the demands of the consumer. Anonymous answered. The need for a consumer to plan,price, and promote the product.
On the other hand marketing means to satisfy the customer needs and wants and retain the customer The selling concept philosophy was quite common before the emergence of the marketing concept. According to the selling concept, if the customers are not constantly reminded, they will not be motivated to but the product so the firms have to advertise aggressively to remain prominent.
By being aggressive, firms will be able to push their products to the customers and make sales. This concept has some draw backs; it considers the customers to be unaware and uninterested while this is not true. On the other hand, marketing concept says that firms have to keep customer demand in their minds while designing products. Those who keep the customers satisfied will get sales and being customer centric will help the firms be successful. So what are the advantages and disadvantages?
Disadvantages of Selling a Mortgage Note: 1. First and most obvious, once you sell your note your monthly income is gone forever. If you had a significant gain on the sale of the home that you have spread over the life of the note, you may have to show all of the remaining gain once the note is sold. Consult your tax adviser. You will take a discount on the remaining note balance due to the time value of money.
Advantages of Selling a Mortgage Note: 1. You receive a significant lump sum of cash, usually quite quickly. You can utilize this cash for lucrative business opportunities or just as a cushion for these tough economic times to ease anxieties. You no longer are at risk of a default on the note and the hassles of a foreclosure.
You no longer have to worry about whether the mortgagor has paid their property taxes or maintained the home. Selling and marketing concepts are one of believes that prevailed in the field of marketing when the field was in its nascent stages. Although, not entirely perfect, they still helped by providing understanding about the customers. The selling concept says that if the customers are not constantly reminded about the presence of the products, they will forget you and will not but the product.
On the other hand, the marketing concept says that you should keep the customer needs and demands in mind so that there will be a demand for what you produce.
It negates the selling concept to some extent because it does not believe entirely selling the product instead it focuses on products that customers want so there will already be a demand.
Answer Question.CAST Professional Learning is committed to providing free UDL resources for educators, administrators, designers, parents and anyone and everyone who is passionate about UDL. See our resources below and check back often for updates. Mud Wasp (7) Hard to see anything beating the favourite. BIRDSONG has placed in two attempts this campaign and in the money last start running second at Newcastle, standout top pick.
RAKHISH on debut and has had success trialling, capable of getting into the money with a bit of luck. PRODIGY kept chasing and just missed last start at Hawkesbury when first up, outside hope. MUD WASP ran seventh last start at Orange and should run fitter for past attempts, for the wider exotics. Bella Vella (1) 3. Seething Jackal (7) 8. Valiant Mate (3) BELLA VELLA resumes after a spell of 23 weeks and has placed once in two trials, the testing material.
SEETHING JACKAL resumes after a spell of 21 weeks and placed in both trials, don't dismiss. CAPER in strong form with two wins from six attempts this campaign and down in weight, place hope. VALIANT MATE generally strong second-up and ran four lengths back from the winner last start at Hawkesbury when first up, chance to place. New Horizons (2) 7. Corinth (1) EQUIPPED in the money last start running third at Kembla and up in distance, key chance.Philip Kotler: Marketing Strategy
NEW HORIZONS should race just off the speed and placed when fresh, still in this. LATIFA placed once this prep at Newcastle and down in weight, could upset. CORINTH drawn the rails and capable of closing gamely, place best.Speechless cast age cast crew full
Good Time Charlie (5) Scratched 6. Filomena's Grace (2) 5. RADCLIFFE first-up after 57 week spell and looks ready to go on back of trial performances, genuine contender. GOOD TIME CHARLIE has two placings from four runs this prep and chased well to fall just short last start at Canterbury, hard to hold out.
FILOMENA'S GRACE failed to win as a favourite last start at Kembla on a soft track but has good early speed and down in weight, don't treat lightly. NICCI'S GOLD won last start at Kembla on a soft track and tends to go well on a softer track, cannot be ruled out.
Lucky Hada (1) 2. Cool Dude Ausbred (15) 14. Thunderbunny (4) Scratched 10. Elementae (11) LUCKY HADA yet to miss the placegetters in two runs and was narrowly beaten as a favourite last start at Hawkesbury, the testing material.
COOL DUDE AUSBRED first-up after 17 week spell and yet to miss the placegetters in two runs, the real danger in the race. ELEMENTAE placed when fresh and faded to finish seventh last start at Wyong, place claims. Dawn Raid (10) 3.
Calabash Express (1) 8. Off the Dial (2) 1.One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The question is, how do you get believable testimonials. If you have a Facebook page and are setup as a local business, your page now comes with a Reviews tab. Simply slide this tab over into your visible tabs, and encourage your fans on your wall to go over and enter some reviews.
LinkedIn can be a great source of reviews, extracted from your recommendations. But what if you own a company with many employees. Why not encourage all of the employees to be active on LinkedIn. What is stronger than a text based review. How about a video of your customer talking about how your products or services have helped them. If you have a strong YouTube channel to begin with, people will be happy to be featured on it in exchange for their thoughts.
A great example of a customer review video collection is the Experience LG channel above which has customer reviews for their home entertainment, home appliances, mobile phones, and computer products.
Local search directories such as Google Places, Yahoo Local, Yelp, Merchant Circle, and CitySearch allow members of their networks to write reviews about local businesses. If you have great reviews on these sites, you should share them on your testimonials page as well.
Why would you want to steer your customers to writing reviews on these sites as opposed to writing a testimonial directly for your site. If you are trying to get Google search traffic to your local business, you would want your business to come up in the search with the most reviews. Many local search directories are interconnected as well.
Google gets reviews from Google users, as well as pulling in reviews from other local search sites like Yelp. Merchant Circle allows member reviews and also pulls them in from Yahoo Local, CitySearch, and other sites as well.
So what does your business need to do to start getting reviews on these sites. Claim and update your listings on them, for starters, and promote your listing directly on your website so customers know where to go to send their reviews.
So, considering all of the above mentioned sites that you can get customers to share their opinions on, what can you do to encourage them to create these reviews.
This same strategy can be applied to online reviews as well. Offer your customers incentives for creating reviews. Local search directories allow you to share coupons and discounts on their sites. Special coding on Facebook can allow you to share special offers for fans only. You can offer a giveaway for people who send in a video review. Last, but not least, there are likely a ton of customer reviews that are written about your company on other sites, such as personal blogs, that are unsolicited.
Setup daily notifications via email on Google Alerts and Social Mention for a variety of applicable terms in order to keep track of brand mentions, including your name, business name, brand, and specific product names plus the word review.
Use these alerts to find out about any reviews and ask the people who have mentioned your brand if you can feature their comment or story on your testimonials page. Usually people are happy to oblige, especially in exchange for a link from your site.
So now that you have collected all of these great reviews, you will want to add them to one page on your website that you can direct potential customers to so they can see what great things you have done for others.
Be sure to credit the review to the site it came from (such as linking to your Yelp profile), as this may encourage people to continue on to your profile on that site and add more reviews. Also, if necessary, get permission from the person who wrote the review and confirm that it is alright if you add their review to your main site. Whenever you come across a negative review about your business, it is essential that you respond to it.
How do you get your customers to write or record reviews about your company. What other tips would you give to businesses looking to increase their testimonials page for more credibility.
About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast.
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